Our client, Simply Under, approached us with a need to enhance their online presence with compelling visuals. The initial brief was for a studio shoot focusing primarily on product photography for their website. However, the client recognized the potential for a more impactful approach and expressed a desire for lifestyle imagery that blended captivating photos and engaging videos.
We embraced the challenge of creating a visually rich narrative that transcended traditional product photography.
Location scouting: We strategically selected locations that complemented the brand's aesthetic. This included a picturesque forest, a scenic location with mountain views, and a stylishly furnished hired house.
Model selection: We carefully curated a diverse pool of models for the client to choose from, ensuring they aligned with the brand's target audience and desired image.
Creative direction: Drawing inspiration from the client's mood board, we developed a cohesive visual style that captured the essence of the brand. This involved careful consideration of lighting, composition, and overall aesthetic.
Production: We executed a seamless shoot across the chosen locations, capturing a variety of shots, including:
Product photography: High-quality images showcasing each underwear style in detail for use on the website.
Lifestyle photography: Dynamic shots of models interacting with the environment, showcasing the comfort and style of the underwear in real-life settings.
Video production:
Three product-focused videos showcasing each underwear style in a compelling and informative manner.
Three stylized videos with distinct themes, adding depth and personality to the brand's visual story.
““Thank you Andy, Em and Mel for your hardwork in taking some of the best photos and videos for my brand Simply Under. Love the creative direction that we went for the photos and videos!””
The final deliverables exceeded the client's expectations, providing them with a comprehensive library of high-quality images and videos. The lifestyle imagery effectively communicated the brand's personality and elevated the customer experience. The diverse range of visuals empowered the client with versatile content for their website, social media, and marketing campaigns.
Key Takeaways:
Embrace creative collaboration: By actively listening to the client's evolving vision, we were able to deliver a solution that surpassed initial expectations.
Prioritize visual storytelling: Moving beyond traditional product photography, we created a visual narrative that resonated with the target audience and enhanced brand engagement.
Leverage diverse locations: Utilizing a variety of settings added depth and visual interest to the imagery, showcasing the versatility of the product.
Contact the LP Commercial Photography & Videography team about your lifestyle product project.
