Novotel Sydney on Darling Harbour: Capturing a Brand Refresh of Novotel's Australian flagship with Video & Stills
LP recently joined forces with event agency HeadBox on an exciting project for Novotel Sydney on Darling Harbour. To bring Novotel Sydney’s flagship Australian hotel’s visual identity bang up to date through a comprehensive video and stills shoot, all within a fast paced three-day window.
Collaboration is Key:
“We really can’t express our appreciation enough for the work and commitment the whole LP team has shown towards this project.” - George Reskakis Digital Marketing & E-Commerce Manager Novotel Sydney on Darling Harbour
Through open communication and close collaboration with both Novotel and HeadBox, we meticulously planned every aspect of the shoot. This ensured a seamless flow across the three days, allowing us to capture everything from stunning hotel interiors, stylish guest rooms, vibrant bar and restaurant area and the hotel’s comprehensive suite of conference and event spaces.
The Power of a Unified Team:
Having a single team handle both video and stills photography offered several advantages. First, it fostered a collaborative spirit, resulting in a cohesive visual style across both mediums. Second, it streamlined the workflow, maximising efficiency and time and ensuring all visual content perfectly aligned with Novotel's brand refresh goals. Timing was particularly important with the shoot taking place during three days of complete occupancy at the hotel and the need to leave as little disturbance to guests in our wake as possible.
Over the course of the shoot, our team captured a diverse range content. Breathtaking videos showcasing the hotel's dynamic spaces and amenities, while high-resolution stills provided a detailed look at Novotel's modern design and inviting atmosphere.
A Story told in two languages:
The final video and stills collection paints a comprehensive picture of the Novotel Sydney on Darling Harbour. From showcasing the comfort and style of the guest rooms to highlighting the vibrant atmosphere of the restaurants and bar, the visuals weave a compelling narrative that will undoubtedly resonate with potential guests. We delivered a comprehensive visual refresh that perfectly captures Sydney Novotel's brand identity.
Imagery used in their website & social media
Contact LP today for your architectural, lifestyle, commercial or videography needs. Our unified team is here to help you craft a compelling visual narrative that will take your brand image to the next level. See and book through Novotel Sydney on Darling Habour website here.