BUILDING LONG TERM RELATIONSHIPS WITH YOUR PHOTOGRAPHER PAYS DIVIDENDS
In the architecture and building industry, the importance of consistency cannot be overstated. From the early stages of design to the final stages of completion, it is essential to have a consistent approach to the project in order to ensure that it is completed on time and on budget. One area where consistency is particularly important is in the use of photography to document a project's progress.
Using the same photographer over multiple jobs is a key way to achieve consistency in your documentation. This is because a photographer who is familiar with your project and your style can ensure that while the uniqueness of each project is highlighted, it is done in a way that is consistent with your brand and your vision.
One company that has recognized the importance of consistency in photography is Tomkins Commercial and Industrial Builders in Brisbane. For the past seven years, they have commissioned LP Commercial Photography to document their completion work photography. This partnership has allowed Tomkins to consistently produce high-quality images that showcase their work in the best possible light.
Building a strong relationship with your photographer allows for a deep understanding of the project. A photographer who has worked on multiple projects for the same company will have a deeper understanding of the company's style, brand, and values. They will know how to capture the essence of the project in a way that is consistent with the company's vision.
Another reason why this type of relationship building is important is that it allows for a streamlined workflow. When a photographer is familiar with your project and your brand, they can work more efficiently. They will know what to expect, and they will be able to deliver images that meet your expectations without requiring a lot of input or direction from you.
In addition to these practical considerations, using the same photographer over multiple jobs also has a number of benefits from a marketing perspective. By consistently producing high-quality images that showcase your work, you can build a strong brand identity that is instantly recognizable. This can help to attract new clients and differentiate your company from your competitors.
The relationship between Tomkins Commercial and Industrial Builders and LP Commercial Photographer is a great example of how this type of relationship building can be beneficial. By working together for seven years, they have been able to consistently produce high-quality images that showcase the company's work in the best possible light.
