Ask yourself, what’s the most attention grabbing thing when someone searches for you, your company or your product? Imagery!

Your imagery reflects your brand. As a service provider, photographs of you working in your field is vital in portraying your personal brand or creating a personal connection with potential future clients.

Under the LP Commercial Photography brand, I captured some commercial branding imagery for the lovely team at Shique Beauty to capture their services, their personalised service and their friendly and 5 star customer service. Such a lovely, open and glowing group of ladies who are amazing at what they do - hair, make-up and beauty services.

The imagery that reflects your brand is the first contact many people will have with you. Simply having well taken imagery is not enough. At a glance, those images must also communicate and uphold your brand identity and core values. In a crowded marketplace identifying photographers who can achieve both stunning images and effectively communicate brand values is critical.

Get it wrong and best case scenario is you will need to spend more money on more imagery, worst case scenario is the imagery could alienate your consumers and clientele and have a real negative effect on your bottom line. Too often, people buy purely on cost then find that the cheapest option only ends up costing far more in the long run.

My business partner, Andy and I are dedicated to working hand-in-hand with our clients to ensure a rewarding and enjoyable working experience and collaboration of minds to create pride in the end result among all those involved in a commission.

Have you incorporated video into your content marketing strategy? If your answer is no, prepare for your business to be overtaken by it's competitors.

According to Social Media Examiner’s 2016 Industry Report, 60% of marketers are currently using video and 73% plan to increase their use of video. Gary Vaynerchuk will tell you "no matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose."

The social media platform is constantly evolving. Photography is as critical as ever for traditional marketing channels and very strong in social media but for online marketing, well crafted video is the new black! It tells the story of your brand and product better than any other medium.

With the rise of Facebook live videos, Instagram stories and Snapchat there are so many opportunities to tell the world about your business with video marketing. But are you making the most of that?

So what can you do?

The answer - Social videos, short 15-45 seconds videos. Short videos fit in with our busy, on the go lives! You don't have much time to capture your audience, so the shorter, the better

What are your video marketing goals?

Video marketing needs to capture its audience and build trust. Think about the style of video you will create: informative, how-to's, behind the scenes, FAQ's, revealing a product, introducing the team etc.

Team this with strong imagery and you have the elements for social media success!

See some of our client examples to the right.

Contact us if you want to discuss a promotional video and imagery package to put your business ahead of it's competitors.

Visit our Videography page on the website for more information and pricing.

Brisbane Social Marketing - Commercial Photography
www.lpcommercial.photography
info@lpcommercial.photography