Health, Fitness & Nutrition Online & Social Photography Campaign: Win at Life by NuStrength
BRIEF
LP Commercial Photography were commissioned by Kitty Blomfield and Craig McDonald of Win at Life, NuStrength to create a library of professional imagery with a focus on their branding to be used for their new website rebrand, future cookbook, e-books and for their social media feeds.
The clients created the following brief for us as a guide for the full day commercial photoshoot to deliver a range of images for use across social media and the website; hero image, about, sales page, banner images etc.
Photo types
Personal Branding - Portraiture, Lifestyle
Some Stock Imagery for Website Banners - Tech Accessories, Food, Weights etc
Direction Summary
Imagery should feature the client’s visual brand (colours, expressions, wardrobe)
Photos should be minimal in order to leave negative space for design elements
Client’s personality should read through the photos
Feature Brand colours
Do’s & Don’t
Do; Shoot in bright, natural lighting; Shoot against plain backgrounds in either bright neutral tones or in established visual brand colors; Provide plenty of negative space; Position poses in a natural and inviting way; Position poses that give the audience a sense of the services provided (eg. at a laptop, in nature, yoga, etc.)
DO NOT; Obstruct the face; Provide busy/distracting backgrounds (eg. too many plants, graffiti walls, stark shadows); Provide backgrounds that may clash with established visual brand colors
Must Get Shots for Website Pages:
HERO SHOT: A hero shot is the widest photo we will use on the site and is the main header shot a visitor will see upon entering the website. This is the most important shot as it is what we design the website around. Please have these in a landscape format.
Recommendations:
Plenty of negative space against a plain background
Several alignments - center, left-aligned, right aligned
Close-up shots or slightly further away (torso up)
No full body shots for hero
Poses that feel most natural - smiling, laughing, etc
ABOUT SECTION: These photos are best in a portrait style.
Recommendations:
Natural poses and expressions
Shots that are nice to have include: against a wall, in a chair, with negative space on top
MISC. SECTIONS: These are “stock” photo ideas for sections that are meant to highlight the client’s offerings/content.
Recommendations:Brightly lit
Something that doesn’t look like a stock photo - has personality
Landscape and portrait formats
Images of tools that indicate the client’s offering (eg. laptops, cameras, microphones, desk setup, etc.)
See examples of the images in social media and the website above
www.lpcommercial.photography
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