In today's competitive marketplace, showcasing your products effectively is paramount to success. It's not just about the quality of the product itself; it's also about how you present it to your audience. That's where Cobra Industrial Design’s choice to use us for the launch of their new website and range of custom ute trays helped the products shine.
The Brief
We were commissioned by Cobra to create a full set of images of their new range of ute products for their website and online store plus a number of videos for both website and social media of the products in action. Because of the range of expertise within the LP team, this was something we could do easily in-house making the process of briefing and execution much easier for the client.
Streamlining the Process
Imagine a scenario where Cobra, needed to brief separate agencies for product photography and video production. The back-and-forth communication, aligning schedules, and ensuring a consistent brand message could be a daunting and time consuming task. By working with LP however, this process is simplified to one point of contact, saving them time and headaches and reducing the chance of miscommunication and confusion.
A Holistic Understanding of your product
Another key advantages of having a single team handle both product photography and video production is the depth of understanding they develop about your product and brand. When the same professionals work on both aspects, they gain insights into how best to shoot and display the unique characteristics, design intricacies, and craftsmanship of these specialized products. This deeper understanding translates into more compelling visuals that resonate with the client and their target audience.
Consistency is Key
Consistency in branding is vital for building trust and recognition in the minds of customers. When different teams handle photography and video production separately, maintaining consistency can be challenging. LP’s on stop integrated approach ensures that visual content is cohesive across all platforms which in turn fosters a sense of reliability among the client’s customers.
Meeting the Needs of the Unsure Customer
For businesses looking to invest in product photography and video production but unsure where to start, the Cobra Engineering and LP Commercial Photography partnership provides a clear path forward. At LP, we understand that navigating the world of visual content creation can be overwhelming. Our friendly and professional team is ready to guide our clients through the process. Whether you're launching a new product or revamping your brand's image, we have the expertise to bring your vision to life in partnership with you.
