Video is fast becoming the go-to in the modern business landscape, where much of communication and interaction happens online, increasingly through visual mediums.
As businesses grow and expand, in-person interactions with every prospective client becomes impractical. Offering video content on social media, your website, and other marketing materials provides an unparalleled way to put a face to your brand and a voice to the sometimes complex information you need to convey about how your business operates and what it can do for customers.
The diverse uses of video make it suitable for businesses at all levels and stages, from startups to established companies looking to adapt to industry changes. While explainer or FAQ videos can simplify your offerings, a recorded interview can offer insights into your business and build trust in the people behind it and save your staff and clients time in organising and attending meetings for basic information delivery.
This latter point is particularly important for businesses operating in corporate settings like finance, law, and medicine. Video can showcase your knowledge and professional demeanor, setting you apart in an often impersonal and highly competitive field.
Take LP client Wheelhouse Partners, for example. Over several sessions with us, they've utilised a range of video styles, from direct camera addresses to interviews and explainer reels. They serve as a wonderful showcase for the effectiveness and versatility of video mediums.
“We have found LP Commercial to be excellent communication partner, we find them responsive, professional and have supported Wheelhouse’ communication strategy very nicely.”
-Wayne, Wheelhouse Partners.
By using video's simple and intimate style, Wheelhouse Partners transform complex financial concepts into something easy to understand and follow and keep their clients and potential clients up to date with their offerings.
While our work with Wheelhouse Partners showcases a corporate application of video, the principles extend across all industries and business types, and can be further refined to cultivate relationships with both your current and prospective clients.
Video content can be tailored to suit your unique brand voice and communication objectives, from small startups to multinational corporations. Aim for a lighthearted and sociable tone, like a family-run bakery introducing its newest product, or take a more informative and direct approach suitable to more corporate entities.
At LP Commercial Photography we specialise in crafting video content tailored to your brand and goals. We'll help you capture exactly what you need, how and when you need it.