brisbane events

TAB Brisbane & Gold Coast Events: Commercial Photography & Videography Case Study

CAPTURING TAB’S Events WITH PHOTOGRAPHY & VIDEOGRAPHY

LP Commercial Photography was commissioned by TAB to capture a range of both photo and video content across their South East Queensland events. The LP team tailored its approach to meet the specifications outlined in various event briefs, allowing us to deliver the best quality content for each occasion.

Across Brisbane and the Gold Coast, LP’s lead photographer Andy and lead videographer Melanie leveraged their respective areas of expertise while collaborating to curate video and photos representative of the mood, theme, and highlights of each event.

The LP team always seeks to delivery the finest quality imagery and video for each event, documenting highlights, capturing moments and the atmosphere of events, all the while blending seamlessly into an event and engaging participants in a fun and professional manner. See some of the great events we have captured for TAB below.

Stradbroke Day Event Private Charter Boat: New Farm Park

The perfect day to be on a private chartered boat capturing all the action of the TAB event!

For this job, the LP Commercial Photography team had the pleasure of operating within the creative framework set forth by TAB's marketing team. The team highlighted guests arriving, event styling and the private chartered boat, with the deliverables of Andy creating a selection of great photographs for marketing and social media while Melanie captured and curated a video and reel of the day's events.

TAB Stradbroke Day Private Charter Boat: New Farm Park, River Hub with LP Commercial Photography

Magic millions Stradbroke event day vip suite and dome

This was a huge event day for TAB and LP Commercial Photography's Andy and Melanie on photo and video across two main features of the event:

  1. First up in the VIP Suite, they worked to capture event setup, food and beverage, table setting and furniture theming, as well as the view over the race and track from the suite.

  2. And secondly, documenting the TAB Dome and setup which included a DJ, brand ambassadors and betting screens inside the dome.

    During this part of the event, LP's team worked to capture candid as well as set-up photo moments, people dancing and having a great time, people on their phones, and wider 'faceless' big crowd shots along with, wherever possible, TAB/Sky branding shots in the background.

TAB Stradbroke Day, Magic Millions at The Victory Hotel, VIP Suite with LP Commercial Photography

TAB Stradbroke Day, Magic Millions at The Victory Hotel, The Dome, with LP Commercial Photography

Suncorp STADIUM EVENT BRISBANE

For this event requiring only photography, the LP team captured the speakers' presentations, the overall ambience of the event and the interactions among the guests.

Eagle Farm Racecourse

For this photo-only event at Eagle Farm Racecourse, the LP team worked to capture photographs of guests enjoying the space, the presentation & breakfast spread.

Stable dinner at Fenwick Farm

A beautiful event under the stars by TAB for their VIP clients. Set at sunset amongst the horses and Canungra mountains with a tour of the farm, breathtaking food and featuring guests Chris Munce Gerard Middleton, it was a night to remember for the LP Team.

The LP team spent an incredible evening capturing stills and videography for this VIP event at the gorgeous Fenwick Farm Canungra, including imagery of guests arriving, good, styling, a tour of the farm, entertainment, guest speakers, dinner service, and general atmosphere.

TAB Stable Dinner at Fenwick Farm Canungra

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Brisbane Event Photography | Brisbane Videography

Bastille Day Business Breakfast with the French Chamber of Commerce: Brisbane Event & Corporate Photography

Bastille Day Business Breakfast with the French Chamber of Commerce

Brief: Brisbane Event Photography

LP Commercial Photography was commissioned by the French Australian Chamber of Commerce & Industry FACCI to photograph the annual Bastille Day Business Breakfast hosted at the Sofitel Brisbane Central with guest Speaker Pat Howard.

We successfully delivered a large gallery of images that was based off a formal brief from the client which was ticked off on the day to ensure all details were captured, including; the entry networking, details, sponsors posed and candid with attendees, room atmosphere, breakfast details, whole room documentation, speakers for the day and group photos. The two hour event was a great success an the images were delivered with a fast turn around by that afternoon.

See some of the highlights below of the great event.

Interested in your event being photographed? Feel free to email us on info@lpcommercial.photography or contact us onour website.

Brisbane Commercial Photography | Brisbane Corporate Photography | Brisbane Event Photography | Brisbane Events | Brisbane Advertising & Marketing Photographers

Focusing On Getting The Perfect Images On A Staff Day Out... Brisbane Event and Commercial Photography

Focusing On Getting The Perfect Images On A Staff Day Out... Brisbane Event and Commercial Photography

Call me an old petrol head, but nothing quite gets the old heart pumping as the sound of a race car engine screaming from its low rumbling base to its high revving fury.

So when our Sunshine Coast-based high-tech aerospace engineering client Helimods asked me if I could do some documentary and event photography of their team spending the day with a GT3 Race car they sponsor (with their intern Harri Jones as the driver!)… how could I say no!

On a blistering hot Queensland summer day with the track temperature in the mid to high 50’s we all got together for an exciting day of roaring engines and exhaust fumes.

Internal events like these are all about building that feeling of camaraderie between staff, boosting morale and about rewarding and giving back to staff for all their hard work by giving them an experience they otherwise would not have.

Helimods excels in this area. They are an incredibly hard-working company where performance is critical. Their work goes sometimes quite literally on the front line in the worlds of defence, rescue and emergency services. But despite the never-ending pressure of performance there are few companies I have worked with or visited where every member of staff seems to be on board for the challenge and where professional and non-professional camaraderie is shared across departments to create a very focussed and happy working environment.

It’s one of the reasons we love taking professional advertising, marketing and social media images for Helimods. They are incredible clients and simply do things properly.

But for the photographer at internal staff events it is really critical not to get lazy or underestimate the images being taken. It’s about so much more than just taking quick snaps of people having fun.

When undertaking event photography for internal events, for any client it’s very important to understand how the images will be used and that knowledge must then shape how you photograph the day.

Yes of course you are there to take professional quality photographs for the team, recording their day and the fun and excitement. But the images will also be used by the business in their social media feeds to present themselves; perhaps as a great place to work with friendly happy staff to help in recruitment and staff retention; as a go getter business promoting in a soft way its links back to the original sponsorship and the aspirational qualities of that sponsorship; underlining it’s core values to a wider business community; showing both competitors and potential clients that this is a company that treats it’s staff right and is a good company to be doing business with;… and so on.

Beyond that though, the individual staff members will also use those images in their own social media channels showing what a great and exciting day they had…. the classic “this was my office today…” post or just in excited outbursts to friends and family.

In a world of ever-expanding social networking you never know where your photographs will end up, with, or who they will be put in front of. As photographers we have to be mindful of this to ensure the business or company and it’s values are represented correctly. A poorly structured image with staff not appropriately dressed, safely issues being present or even having the wrong PPE can easily end up in the wrong hands and have some serious consequences.

As a result, it’s not enough for a photographer to think: “oh it is just an internal event so let’s just get some nice shots of everyone having fun” we have to treat all events with an eye for attention to detail.

Yes it is all about staff having fun, but the clients brand equity and values must be reflected in every shot so how are the staff in your images having fun and is the behaviour acceptable, are the images showing safe behaviour with appropriate PPE or other procedures being followed despite the team having fun. Is there branding in the shots, are staff presented in clean cut fashion if that is important to the brand. All these factors and more have to be taken into account to produce a set of images that not only capture a great fun day out for the team, reflect the photographers style, creativity and quality but also provide real marketing image value for the client.

Andy