PRESTIGIOUS EVENT, TO MARKETING GOLD
Often in photography, there are hard lines between the different styles and genres….
Event photography is about speed, reaction, capturing candid moments, adopting a reportage style of shooting from situations you have little control over and you must capture the moment first time, every time.
Commercial photography is very structured and planning is the key to a successful photoshoot. Every image is a creation of design and intent and you have control over lighting and subject matter and you may take the same image over and over again with micro differences to get the best possible shot.
Architectural and interior photography is all about taking your time, judging the light and watching how it plays across your subject, leading lines, symmetry and careful consideration.
There are the days when the lines between these blur and vanish, those can be some of the most exciting. In this instance, you have to stay on your toes to capture commercial and marketing quality imagery on the fly in circumstances you have no control over.
We were put to the test with these blurred lines recently when photographing for Lumiere Events & Culinary at the Breakfast Creek Lifestyle Precinct in Brisbane. An incredible multi-storey feature building of glass and steel containing a Mercedes dealership, an event venue and the ‘soon to open’ range of lifestyle led businesses from a cookery school to a Yoga studio.
The amazing Lumiere Events, Shannon and Clare Kellam and their incredible team, are in charge of all the events taking place at the precinct. They booked us to photograph a prestigious champagne event partially to record the occasion but also to capture images which show a true event in full swing but with the intent for the imagery to be also used to market the premises.
The challenge was to get those perfect marketing shots but in a scenario where you could not reset or take time to redo images or interact or in any way hinder the event taking place. Everything had to be as was, no additional lighting or light shaping equipment but photography at its purest, a camera, a lens and someone to take the images.
For me, with a press photography background, this kind of reportage project is what I live for. What more could I ask for than a great location, a great event and a great client to shoot for.
If anyone is looking for an event space in Brisbane with a point of difference, the stunning Breakfast Creek Lifestyle Precinct should be high on your list of possible destinations.
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