business photography

Elevating Online Presence: Collaborating with Brisbane's Digital Marketing Agency, Due North, to Customise Imagery for their Client's Websites

Hand-in-hand with Due North, one of Brisbane’s trendiest digital marketing and web design agency previously known as WebIgnite, LP Commercial Photography & Videography worked with Due North’s clients to elevate their online platforms through vibrant visuals tailored for their websites and social media imagery and videography. Through integration with Due North’s services and our photography and videography, we were able to create compelling digital experiences for a range of small businesses across Brisbane.

Herman Dentistry - A friendly, up-to-date Dentist shopfront

Herman Dentistry, a small family-owned business, wanted to update their website to make themselves and their location better known to locals, as well as easier to find both online and in person. Due North commissioned LP with the following brief:

  • Shopfront shots that caught the Ithaca Fire station next door, for recognisability

  • Customised images for page titles that could be cropped down to header size and overlaid

  • At least one photo per service subpage, with the purpose of accompanying and breaking up the text

  • Single portraits and a team photo for ‘About Us’ page

  • ‘In action’ imagery of the team with clients showing their personality

See below the practical use of our imagery of Herman Dental that has been implemented onto the website.

Ascot Air - Website & IMAGERY Revamp

Over a series of on-location and in-office photoshoots for aircon installation company Ascot Air, LP captured imagery and video for use in revamping the company website. LP worked with Ascot Air to create imagery for the following brief:

Homepage

  • Main hero image (landscape): This is the first impression so this space is best utilised to represent the company. Either Ascot’s best work or an iconic project.

  • 2nd image (landscape/portrait): 'Welcome to Ascot Air', with a shot of the team or a new building

  • 3rd image (landscape/portrait): To represent services; the team at work.

  • Background image (landscape) for the contact form: Nothing too busy as to distract from the foreground. Will be used on all pages.


Projects Page

  • Main hero image (landscape): Use one of the best project locations

  • 2nd image (landscape/portrait): An alternative project to highlight to visitors.


Services & Maintenance Page

  • Main hero image (landscape): An image that encapsulates the primary service of Ascot Air.

  • 2nd image (landscape/portrait): Another service-based image

  • Images to represent the following services (landscape):

    • Programmed Maintenance

    • Breakdowns

    • Indoor Air Quality

    • Services


About Us Page

  • Main hero image (landscape): Photo of the new building

  • Secondary image (landscape/portrait): Group photo of key staff

  • Would also like another 2 photos here that can be internal office shots, the team at work, etc: Staff photos


Contact Us Page

  • Main hero image (landscape): Office photo

Through cohesive planning and communication, LP was able to provide all of the required imagery, and an amazing video for Ascot to represent themselves in the best possible light to current and prospective clients


Solutions for Cleaning - Website imagery

The Brief:

Solutions for Cleaning contacted Due North, who in turn utilised LP as photographers of choice, in order to be able to keep the continued focus on their business while also being involved in the type of content being created for their website.

So, together with Due North, and a focus on collaboration to create just what Solutions was looking for, we made the magic happen.


Targeted customers:

The key messages for Solutions for Cleaning is that their service and their staff are a cut above; professional, no-fuss, reliable and high quality. Their target audiences are:

  • Healthcare: medical clinics, hospitals etc

  • Entire school campuses

  • Large offices: Highrises , factories etc

Shooting onsite during services:

This job involved four site visits for each of the key demographics, and to cover their range of services. With the cleaning done at night, the site visits needed to be after-hours shoots at various locations.

While filming cleaning products in action may not sound like the most glamorous or exciting of jobs, it was a pleasure to work with Solutions for Cleaning on representing their new range and doing so in a way that would appeal to their target audience.

Those customers, hospitals, schools and other public service buildings, couldn’t run without companies like this working quietly after hours and behind the scenes, making it a more than rewarding job.

LP looks forward to a continued relationship with Due North, working onsite to elevate their clients with our imagery and videography.

See Due North’s website here.