HM Magazine Mantra Executives Feature: A raw opportunity to a billion dollar company

HM Magazine Mantra Executives Feature: A raw opportunity to a billion dollar company

As Brisbane’s Commercial Photographers servicing the Brisbane area and Sydney and Melbourne, we get to work with some great clients with amazing brand stories to tell. We recently worked with HM Magazine to photograph the Mantra Executives as a front cover feature for the magazine.

We give you a little behind the scenes look at our commercial shoot below.

Andy & Em

Brisbane Commercial Photography

www.lpcommercial.photography

A Real Estate Lifestyle Campaign: Marketing & Lifestyle Imagery to suit your Target Market

A Real Estate Lifestyle Campaign: Marketing & Lifestyle Imagery to suit your Target Market

Client Brief:

LP Commercial Photography were commissioned to create an array of images for marketing and advertising purposes, creating a ‘lifestyle' through imagery around living in this new townhouse development in the Sunshine Coast. The 2 day shoot involved coordinating and posing talent, creating a variety of angles, image layouts and variations of talent for use across web, social and print and working with the client to create imagery that represented their target marketing and goals of the marketing campaign.

Health, Wellness & Fitness Marketing Campaigns: Standing out in a Competitive Market with Customised Commercial Advertising & Marketing Imagery

Marketing Campaigns for Health, Wellness & Fitness Professionals: Standing out in a Competitive Market with Customised Commercial Advertising & Marketing Imagery

What’s the most attention grabbing thing when someone searches for you, your company or your product? 

IMAGERY

This is the first contact many people will have with you. Simply having well taken imagery is not enough. At a glance, those images must also communicate and uphold your brand identity and core values, whether that’s advertising campaign photography, social media content or printed marketing material. In a crowded marketplace, identifying photographers who can achieve both stunning images and effectively communicate brand values is critical.

Get it wrong, and the best case scenario is you will need to spend more money on more imagery, worst case scenario is the imagery could alienate your consumers and clientele and have a negative effect on your brand and bottom line. Too often, people buy photography purely on cost. Then find that the cheapest option only ends up costing far more in the long run. 

Brisbane Commercial & Corporate Photographers, LP Commercial Photography is different and our clients agree. We provide high quality & creative image led solutions through customised advertising & marketing photography. Over the past 4 years we’ve had the chance to work with some incredible health, fitness and wellness brands and individuals on unique marketing and advertising campaigns. Brands including: f45; AIPT (Australian Institute of Personal Trainers); and Bluerg as well as many nutritionist’s & health coaches and smaller fitness studios, gyms and clothing brands.

The reason why our clients love our work and the LP Commercial Photography experience, is because we create unique advertising campaign photography, social media content or printed marketing material aligning with the brands values, we make them feel at ease through our professional process and the imagery is delivered quickly and at a very professional standard.

We specialise in the health, wellness & fitness areas because we understand the industry. We know how to pose our clients and make them feel comfortable, we understand bodybuilding and fitness exercises and techniques and we are experts in lighting our subjects and clothing and that knowledge importantly allows both the client and models to feel at ease and enjoy the experience.

We are your trusted commercial and corporate photographers in Brisbane.

We get to know our clients like friends…. We deliver on client briefs everytime and then go that bit further further. We get really involved with the photoshoot, we help direct posing, we help style and we embody the brand like it’s our own.

Interested in working with us on your next marketing or advertising campaign? Send us an email at info@lpcommercial.photography or give Andy (0415 562 045) or Em (0423 082 039) call. We’d love to talk through how we can help you take your imagery to the next level. See more of our portfolio at www.lpcommercial.photography

See a behind the scenes vlog of our campaign photoshoot with f45 Ipswich below and examples of some of the health and fitness brands we have created imagery for on the right.

Andy & Em

Corporate Photography | Commercial Portraits | Event Photography | Food & Drink Photography | Architecture Photography | Product Photography | Campaign, Advertising & Marketing Photography | Videography | Timelapse

BTS on a Porsche Race Car Driver Photoshoot for Helimods - Brisbane Commercial Lifestyle Photography

Take a handful of Porsche racing cars, add one of the Australia’s top young racing drivers, mix in one of our favourite clients, add a dash of outdoor studio lighting and sprinkle liberally with a brand new stunningly sharp canon lens and you have the recipe for one hell of a commercial lifestyle photoshoot.

Our friends at Helimods at Caloundra on the Sunshine Coast, commissioned LP Commercial Photography to capture a set of images celebrating not only the end of their first year as sponsors of a Porsche race team, but also celebrating team driver and Helimods intern, Harri Jones, being crowned Australian Champion in his first season.

We managed to get our timing just right for the photoshoot, with Harri juggling dates between testing his new cars for next season in Germany, travelling back to the Sunshine Coast and sitting his university exams. As our shoot date approached, the weather changed and on the day we were faced with dark and gloomy skies as we drove up from Brisbane to Helimod’s airport-based headquarters. As our late afternoon shoot time approached we were faced with only the mildest hint of a crack in the clouds for a sunset.

Rescheduling wasn’t an option, so out came the big strobes, taking our studio lights on set to create some dramatic images with a 4 light setup.

The week of the shoot, we were lucky enough to have Canon lend us one of their new 28-70 f2 lenses to try out on the EOS R mirrorless cameras we are slowly transitioning to. The lens was fantastic, sharp all the way through its aperture range and a had a really crisp fall off in focus at the wider end. Coupled to the EOS R it was a great combo to shoot with.

See LP Commercial Photography behind the scenes fun below of our afternoon with Helimods, as well as a few images of the finished product.

Brisbane Commercial Photography | Brisbane Corporate Photography | Brisbane Lifestyle Photography | Brisbane Advertising Photography

Capturing A Versatile & Creative Commercial Advertising Campaign Photoshoot for Active Wear Brand, bluerg

Capturing A Versatile & Creative Commercial Advertising Campaign Photoshoot for Active Wear Brand, bluerg

OUR CLIENT

At the end of 2019, we got to work with the up and coming fitness wear brand bluerg, as an Australian company devoted to developing more evolved products for women. 

In particular, they aim to support those who are embracing and developing their strength and functional abilities.  This might mean changes to their body, including your upper body shape and size. 

They are personalised with their brand with a unique sizing approach and their purpose is to provide you with more control over the fit, comfort and functionality of your apparel. They are also giving back to others with their long term vision to allocate a portion of profits to sponsoring and advocating for girls and women in sport.

THE BRIEF

LP Commercial Photography Brisbane were commissioned by bluerg for a full day commercial advertising photoshoot to capture a variety of imagery for social, web and advertising for the brand’s launch. bluerg have two collections; Move & Rest - Move being more of a crossfit, gym or athlete targeted product - and Rest being more of a relaxed, bed, around the house comfort product.

In order to portray the two styles, we split the day into three themes - gym imagery, house/relaxed imagery and product photography for shopify. We created a variety of lifestyle imagery that bluerg could use in their new campaigns, on their website banners, product information sites and social media.

Our final selection of images were all provided in full crop, high resolution sizing, as well as a second copy for website and social use sized correctly and cropped for their intended use.

See the result of our commercial photography campaign below. They are now live and you can check out their website here: https://bluerg.com.au/

LIFESTYLE BANNERS FOR WEBSITE USE

Purposely shot images to be used for website banners, therefore a more panoramic style image that coule display the product but also the scene.

COLLECTION BANNERS FOR WEBSITE USE

Purposely shot images to be used for website collection banners to help draw in potential clients for purchasing the product. These were shot for a 4:3 ratio.

PERSONALISED SIZING GUIDE FOR WEBSITE USE

We captured this great group image of all the ladies to be used on the sizing page of the website and to show real life women wearing the brand in different sizes.

SIZING_141A8952-Edit_NAMES.jpg

SQUARE CROPS FOR SHOPIFY PRODUCT STORE

We photographed the whole range as clean product photography shots to be used on the website for selling the product.

SQUARE & RECTANGLE CROPS FOR SOCIAL MEDIA USE AND WEBSITE PRODUCT SHOTS

We created a set of images in square & rectangle crop to be used for social media & product features on the website.

Brisbane Commercial Photography | Brisbane Advertising Photography | Brisbane Corporate Photography | Brisbane Advertising Campaign

Rebranding a Nursery with Commercial Lifestyle Imagery & Videography: The Grow Centre, Brisbane

Rebranding a Nursery with Commercial Lifestyle Imagery & Videography: The Grow Centre, Brisbane

Behind The Scenes On A Commercial Lifestyle Photoshoot for Nursery The Grow Centre where we created a range of product and lifestyle imagery as well as drone videos for their website.

With the changes that Covid 19 has brought to the way we all do business we've been helping many companies with their transition to new ways to sell and communicate with their existing customers and open up new markets. One such company is The Grow Centre in Brisbane.

BRIEF:

Traditionally The Grow Centre supplied plants commercially to architects, building firms for large installations and shopping centres, the onset of Covid 19 made them decide to investigate new market places selling direct to consumers. We were contacted to shoot a variety of new product and lifestyle images as well as video footage and drone for their new website and social media platforms. Come behind the scenes to find out a little more of what we did and how we did it.

www.lpcommercial.photography/products
info@lpcommercial.photography

Commercial Photography for a Social Media & Online Campaign: Brisbane's Wolff Coffee Roasters

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Commercial Photography for a Social Media & Online Campaign: Brisbane's Wolff Coffee Roasters

BRIEF:

LP Commercial Photography were commissioned by Insight Social Media to work with their client Wolff Coffee Roasters to produce a range of quality, professional and sleek imagery for Wolff’s online and social media presence. Our brief for the half day social media and online campaign included the below:

  • Product Focus: Production in various settings, the products being used, packaging, flat lay, lifestyle and macro

  • Coffee Craft: Roasting process, roasters, packaging, science, behind the scenes

  • Flavour Mastery: Crema, macro imagery of coffee being made, coffee machines, tastings, training room

  • Wolff Pack: The team, faces, team at work, lifestyle, roasting

  • Location: Interior imagery of building and exterior, atmosphere

LP Commercial Photography had one lead photographer on site working with a representative from Insight Social and one representative from Wolff Coffee to ensure key shots were delivered on and setups of coffee products were ready to shoot. We had a very successful day with a lot of fun along the way. See our results below.

See more about Insight Social Media HERE and Wolff Coffee Roasters HERE.

LP Commercial Photography | Brisbane Commercial Photography | Brisbane Corporate Photography | Brisbane Lifestyle Photography | Brisbane Product Photography | Brisbane Coffee

Health, Fitness & Nutrition Online & Social Photography Campaign: Win at Life by NuStrength

Health, Fitness & Nutrition Online & Social Photography Campaign: Win at Life by NuStrength

BRIEF

LP Commercial Photography were commissioned by Kitty Blomfield and Craig McDonald of Win at Life, NuStrength to create a library of professional imagery with a focus on their branding to be used for their new website rebrand, future cookbook, e-books and for their social media feeds.

The clients created the following brief for us as a guide for the full day commercial photoshoot to deliver a range of images for use across social media and the website; hero image, about, sales page, banner images etc.

Photo types

  • Personal Branding - Portraiture, Lifestyle

  • Some Stock Imagery for Website Banners - Tech Accessories, Food, Weights etc

Direction Summary

  • Imagery should feature the client’s visual brand (colours, expressions, wardrobe)

  • Photos should be minimal in order to leave negative space for design elements

  • Client’s personality should read through the photos

  • Feature Brand colours

Do’s & Don’t

  • Do; Shoot in bright, natural lighting; Shoot against plain backgrounds in either bright neutral tones or in established visual brand colors; Provide plenty of negative space; Position poses in a natural and inviting way; Position poses that give the audience a sense of the services provided (eg. at a laptop, in nature, yoga, etc.)

  • DO NOT; Obstruct the face; Provide busy/distracting backgrounds (eg. too many plants, graffiti walls, stark shadows); Provide backgrounds that may clash with established visual brand colors

Must Get Shots for Website Pages:

  • HERO SHOT: A hero shot is the widest photo we will use on the site and is the main header shot a visitor will see upon entering the website. This is the most important shot as it is what we design the website around. Please have these in a landscape format.

    Recommendations:

    • Plenty of negative space against a plain background

    • Several alignments - center, left-aligned, right aligned

    • Close-up shots or slightly further away (torso up)

    • No full body shots for hero

    • Poses that feel most natural - smiling, laughing, etc

  • ABOUT SECTION: These photos are best in a portrait style.

    Recommendations:

    • Natural poses and expressions

    • Shots that are nice to have include: against a wall, in a chair, with negative space on top

  • MISC. SECTIONS: These are “stock” photo ideas for sections that are meant to highlight the client’s offerings/content.
    Recommendations:

    • Brightly lit

    • Something that doesn’t look like a stock photo - has personality

    • Landscape and portrait formats

    • Images of tools that indicate the client’s offering (eg. laptops, cameras, microphones, desk setup, etc.)

See examples of the images in social media and the website above


www.lpcommercial.photography

LP Commercial Photography | Brisbane Commercial Photography | Brisbane Corporate Photography | Brisbane Lifestyle Photography | Brisbane Product Photography | Brisbane Health & Fitness Photography

Photographing Advertising Material and Campaign Photography

CREATIVE COLLABORATION = THE BEST CAMPAIGN PHOTOGRAPHY

One of my favourite elements of our commercial photography business, LP Commercial Photography, is the opportunity to work on creating advertising material and campaign photography.

When done right, it sees you coming together to work with other creatives and the client to take basic concepts and create something unique and often more than you might have done on your own.

Bouncing around ideas and concepts with highly creative people, designers, creative directors and clients can sometimes be a little noisy, occasionally confrontational, however is always good fun and it challenges you to step up your game.

It’s also wonderful the way it can push you technically as a photographer as well as artistically. Once the end concept has grown and been nurtured in the cauldron of collaborative brainstorming, it then often falls to the photographer and their team to work out just how exactly those concepts are going to be created in the real world of the photoshoot.

The best part is when you deliver for your client - the concepts are realised and sometimes surpassed in the shoot and then they come back again and again because they know you can deliver.

This brings us to our third shoot with Brisbane based sports-wear company Zero Athletic and Vorgee. Previous shoots for the brand had seen us photograph in the crashing waves of the Gold Coast with daughter of business owners Bill and Lou, former Australian team member and world number one tri-athlete, Felicity Abrams. As well as hiking and mountain biking up hills and into bushland for an active clothing shoot and being slightly more serene in more studio style set-ups.

Our latest shoot with the brand was to capture the stills required for their designer, the wonderful Matt Roberts of www.robertstown.com.au to create a new set of advertising material for a revolutionary wetsuit aimed at open water swimmers and tri-athletes.

The brief was to have a series of shots which Matt could take into photoshop to show swimmers charging through the water and leaping into the air dragging a spinning vortex behind them. Outside of the brief, we also wanted to produce some general swimming images, close up detail shots and product photography of the new suits which could be used for social media and web exploitation and their online store.

So Bill called up his contacts at a local Brisbane swimming pool, we booked out their dive pool for the morning and off we went.

Talking about pushing myself, I do have a basic fear of heights…. Which is pretty silly when you consider the number of times in my career I’ve hung out of helicopters and stood at the top of wind turbines or been at the top of under construction buildings. Even more so, considering my love of bungee jumping and rock climbing in my youth…. But for me it’s actually a kind of middle height fear. So while I find being really high exhilarating, being a bit high scares me to death. Unfortunately for me the only way to get that perfect straight down shot of the swimmers on this occasion was to lie over the edge of a dive platform and photograph the swimmers as they went under me…. a middle height dive platform….. ahh, the things I do for the job :)

So we spent the morning shooting from high off the dive board, shooting in the water, level across the water and every other angle you can think of. We set up a studio in a quiet part of the pool area and shot the swimmers practicing their positions to give us back up shots for photoshop purposes to use if they couldn’t make the body shapes we needed in the actual pool. We even photographed shots of the water to make sure Matt had some good high resolution water texture pieces to use in Photoshop when bringing all the images together into a final montage piece for the advertising campaign.

It all went swimmingly well…. See our behind the scenes video below of the photoshoot fun.

Brisbane Commercial Photography | Brisbane Corporate Photography | Brisbane Advertising Campaigns | Brisbane Advertising Photography | Brisbane Campaign Photography