brisbane commercial photography
Brief:
LP Commercial Photography was commissioned to photograph a range of images to help Southern Downs Regional Council promote and market the area as a vibrant community and a great place for families and young couple to move to; to live in a wholesome, safe and beautiful environment.
A few years ago Andy received a call... a friend of a client had a small job she needed photographed near Ballarat, a turf cutting ceremony for a new building venture.
The venture turned out to be the start of construction of what was at the time the largest wind-farm in the southern hemisphere by Acciona Energy.
The "quick job" turned into three years of work recording the growth of the development and included the creation of a time lapse film that condensed some three years of building work into a matter of minutes as well as thousands of images documenting a truly awe-inspiring project.
As Brisbane’s Commercial Photographers servicing the Brisbane area and Sydney and Melbourne, we get to work with some great clients with amazing brand stories to tell. We recently worked with HM Magazine to photograph the Mantra Executives as a front cover feature for the magazine.
We give you a little behind the scenes look at our commercial shoot below.
Andy & Em
Brisbane Commercial Photography
www.lpcommercial.photography
Client Brief:
LP Commercial Photography were commissioned to create an array of images for marketing and advertising purposes, creating a ‘lifestyle' through imagery around living in this new townhouse development in the Sunshine Coast. The 2 day shoot involved coordinating and posing talent, creating a variety of angles, image layouts and variations of talent for use across web, social and print and working with the client to create imagery that represented their target marketing and goals of the marketing campaign.
OUR CLIENT
At the end of 2019, we got to work with the up and coming fitness wear brand bluerg, as an Australian company devoted to developing more evolved products for women.
In particular, they aim to support those who are embracing and developing their strength and functional abilities. This might mean changes to their body, including your upper body shape and size.
They are personalised with their brand with a unique sizing approach and their purpose is to provide you with more control over the fit, comfort and functionality of your apparel. They are also giving back to others with their long term vision to allocate a portion of profits to sponsoring and advocating for girls and women in sport.
THE BRIEF
LP Commercial Photography Brisbane were commissioned by bluerg for a full day commercial advertising photoshoot to capture a variety of imagery for social, web and advertising for the brand’s launch. bluerg have two collections; Move & Rest - Move being more of a crossfit, gym or athlete targeted product - and Rest being more of a relaxed, bed, around the house comfort product.
In order to portray the two styles, we split the day into three themes - gym imagery, house/relaxed imagery and product photography for shopify. We created a variety of lifestyle imagery that bluerg could use in their new campaigns, on their website banners, product information sites and social media.
Our final selection of images were all provided in full crop, high resolution sizing, as well as a second copy for website and social use sized correctly and cropped for their intended use.
See the result of our commercial photography campaign below. They are now live and you can check out their website here: https://bluerg.com.au/
LIFESTYLE BANNERS FOR WEBSITE USE
Purposely shot images to be used for website banners, therefore a more panoramic style image that coule display the product but also the scene.
COLLECTION BANNERS FOR WEBSITE USE
Purposely shot images to be used for website collection banners to help draw in potential clients for purchasing the product. These were shot for a 4:3 ratio.
PERSONALISED SIZING GUIDE FOR WEBSITE USE
We captured this great group image of all the ladies to be used on the sizing page of the website and to show real life women wearing the brand in different sizes.
SQUARE CROPS FOR SHOPIFY PRODUCT STORE
We photographed the whole range as clean product photography shots to be used on the website for selling the product.
SQUARE & RECTANGLE CROPS FOR SOCIAL MEDIA USE AND WEBSITE PRODUCT SHOTS
We created a set of images in square & rectangle crop to be used for social media & product features on the website.
Brisbane Commercial Photography | Brisbane Advertising Photography | Brisbane Corporate Photography | Brisbane Advertising Campaign