brisbane commercial photography

Showcasing your Business Services Through Professional Commercial Imagery: Shique Beauty

Ask yourself, what’s the most attention grabbing thing when someone searches for you, your company or your product? Imagery!

Your imagery reflects your brand. As a service provider, photographs of you working in your field is vital in portraying your personal brand or creating a personal connection with potential future clients. 

Under the LP Commercial Photography brand, I captured some commercial branding imagery for the lovely team at Shique Beauty to capture their services, their personalised service and their friendly and 5 star customer service. Such a lovely, open and glowing group of ladies who are amazing at what they do - hair, make-up and beauty services. 

The imagery that reflects your brand is the first contact many people will have with you. Simply having well taken imagery is not enough. At a glance, those images must also communicate and uphold your brand identity and core values. In a crowded marketplace identifying photographers who can achieve both stunning images and effectively communicate brand values is critical.

Get it wrong and best case scenario is you will need to spend more money on more imagery, worst case scenario is the imagery could alienate your consumers and clientele and have a real negative effect on your bottom line. Too often, people buy purely on cost then find that the cheapest option only ends up costing far more in the long run.

My business partner, Andy and I are dedicated to working hand-in-hand with our clients to ensure a rewarding and enjoyable working experience and collaboration of minds to create pride in the end result among all those involved in a commission.

 

Brisbane Commercial Photography
QLD Telstra Business Awards Finalist
www.lpcommercial.photography

A Real Estate Lifestyle Campaign: Marketing & Lifestyle Imagery to suit your Target Market

Client Brief:

LP Commercial Photography were commissioned to create an array of images for marketing and advertising purposes, creating a ‘lifestyle' through imagery around living in this new townhouse development in the Sunshine Coast. The 2 day shoot involved coordinating and posing talent, creating a variety of angles, image layouts and variations of talent for use across web, social and print and working with the client to create imagery that represented their target marketing and goals of the marketing campaign.

5 Tips to Nail your Corporate Headshots: Brisbane Commercial Photography

The Corporate Headshot… the one type of photograph that everyone needs, every company wants, but most don’t give enough thought to.

Headshots are one of the most important images for your brand or your company. Whether it is on your business card, your LinkedIn profile, your website, your social media, it will often be the first contact people will have when they are researching you and what ultimately lead to your potential customer forming an opinion about you or your service/business.

So what is the perfect corporate headshot?

The white background head and shoulders, the ‘in office’ shot backed by a mass of books or pictures or elements to do with your work… the dynamic thinking person pose staring off into the distance…. The list is endless.

 The bottom line is the perfect headshot is the one that reflects you and your business’ core values and brand accurately and creates a connection with your customers, clients or audience. If you communicate to multiple different audiences through different channels then you may actually need multiple headshots photographed in a variety of ways.

In order to help you plan, prepare and NAIL your commercial portrait we have listed 10 tips below:

  1.  DECIDE WHAT YOU WANT TO ‘VISUALLY SAY’ & WHAT BACKDROP TO CHOOSE:

    Sit down and think about what you want to say visually in your corporate image. If it’s a simple case of “here I am, I’m solid, professional and dependable” then it could well be that a straight-forward well posed and lit photograph with a clean and simple background is ideally suitable. But if you need to communicate more about your personality, the type of work you do, or a certain style or flair then think beyond the white background. 

    Here are some ideas for backgrounds below:

    • Office backdrops add weight and with the right props can instantly label you in your profession

    • Soft furnished interior backgrounds, like a home or cafe, can make you feel warm and friendly, almost homely

    • Interesting architectural angles and structures can give the impression of a structured mind a deep but disciplined thinker

    • Artwork, sculpted curved lines can give the equal impression of the thinker but with a more creative person

    • Outdoor nature backdrops can communicate a more open, fresh and vibrant personality

 2. GET YOUR PHOTOGRAPHER TO SHOOT TWO DIFFERENT LOOKS TO GIVE YOU OPTIONS:

Often, when we photograph corporate portraiture for clients we shoot a couple of locations or backgrounds to give them options. You will be surprised when you’re given the two options, you may like one over the other or even both. We invariably go to our client’s office and set up a micro studio and shoot a series of standard neutral background colour images, but then expand out to a second location and shoot more in-situ work or outdoor nature style that communicates more about the person, their work and working environment.

3. HAVE THE WHOLE TEAM PHOTOGRAPHED ON THE SAME DAY WITH TIME SLOTS:

To minimise disruptions in the office, we suggest coordinating a day with the whole team to have your commercial portraits. Ideally, our process is to spend a block of time shooting all staff who require headshots rather than piecemeal one or two every now and again. This allows us to be consistent across all images.

4. CHOOSE A COMPLEMENTING COLOUR PALETTE FOR YOUR CLOTHING:

Does your company have any key branding colours? Or you have a certain colour tone that contrasts your background. Putting a logo in your image can sometimes be considered a bit over the top but subtly bringing in a colour palette that is intrinsically linked with your brand can be very powerful.

Alternative to this, we highly suggest going with a neutral or coloured palette of complementing colours. We have given some ideas below.

5. GET A GOOD NIGHT’S REST & CONSIDER HAIR & MAKEUP:

We always advise our clients to get a good night’s sleep before the shoot, dress appropriately, stay clear of colours that might reflect onto and colour your skin. For the ladies, we highly recommend getting hair and makeup done if you have the budget as it makes you feel a million dollars and comes up beautifully on camera. It gives you such a professional edge and very clean look.

We hope these tips can help you when planning your next commercial portraits photoshoot. If you have any other questions or you’d like to book in your corporate portraits with the LP team, feel free to email us on info@lpcommercial.photography or visit our PEOPLE section of the website for example work across the commercial, corporate and lifestyle imagery.

Or visit our people section of the website HERE.

Brisbane Commercial Photography | Brisbane Corporate Headshots | Brisbane Lifestyle Photography


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HM Magazine Mantra Executives Feature: A raw opportunity to a billion dollar company

HM Magazine Mantra Executives Feature: A raw opportunity to a billion dollar company

As Brisbane’s Commercial Photographers servicing the Brisbane area and Sydney and Melbourne, we get to work with some great clients with amazing brand stories to tell. We recently worked with HM Magazine to photograph the Mantra Executives as a front cover feature for the magazine.

We give you a little behind the scenes look at our commercial shoot below.

Andy & Em

Brisbane Commercial Photography

www.lpcommercial.photography

Southern Downs Region - The place to live: Brisbane Advertising & Marketing Photography

Southern Downs Region - The place to live: Brisbane Advertising & Marketing Photography

Brief:

LP Commercial Photography was commissioned to photograph a range of images to help Southern Downs Regional Council promote and market the area as a vibrant community and a great place for families and young couple to move to; to live in a wholesome, safe and beautiful environment.





Focusing On Getting The Perfect Images On A Staff Day Out... Brisbane Event and Commercial Photography

Focusing On Getting The Perfect Images On A Staff Day Out... Brisbane Event and Commercial Photography

Call me an old petrol head, but nothing quite gets the old heart pumping as the sound of a race car engine screaming from its low rumbling base to its high revving fury.

So when our Sunshine Coast-based high-tech aerospace engineering client Helimods asked me if I could do some documentary and event photography of their team spending the day with a GT3 Race car they sponsor (with their intern Harri Jones as the driver!)… how could I say no!

On a blistering hot Queensland summer day with the track temperature in the mid to high 50’s we all got together for an exciting day of roaring engines and exhaust fumes.

Internal events like these are all about building that feeling of camaraderie between staff, boosting morale and about rewarding and giving back to staff for all their hard work by giving them an experience they otherwise would not have.

Helimods excels in this area. They are an incredibly hard-working company where performance is critical. Their work goes sometimes quite literally on the front line in the worlds of defence, rescue and emergency services. But despite the never-ending pressure of performance there are few companies I have worked with or visited where every member of staff seems to be on board for the challenge and where professional and non-professional camaraderie is shared across departments to create a very focussed and happy working environment.

It’s one of the reasons we love taking professional advertising, marketing and social media images for Helimods. They are incredible clients and simply do things properly.

But for the photographer at internal staff events it is really critical not to get lazy or underestimate the images being taken. It’s about so much more than just taking quick snaps of people having fun.

When undertaking event photography for internal events, for any client it’s very important to understand how the images will be used and that knowledge must then shape how you photograph the day.

Yes of course you are there to take professional quality photographs for the team, recording their day and the fun and excitement. But the images will also be used by the business in their social media feeds to present themselves; perhaps as a great place to work with friendly happy staff to help in recruitment and staff retention; as a go getter business promoting in a soft way its links back to the original sponsorship and the aspirational qualities of that sponsorship; underlining it’s core values to a wider business community; showing both competitors and potential clients that this is a company that treats it’s staff right and is a good company to be doing business with;… and so on.

Beyond that though, the individual staff members will also use those images in their own social media channels showing what a great and exciting day they had…. the classic “this was my office today…” post or just in excited outbursts to friends and family.

In a world of ever-expanding social networking you never know where your photographs will end up, with, or who they will be put in front of. As photographers we have to be mindful of this to ensure the business or company and it’s values are represented correctly. A poorly structured image with staff not appropriately dressed, safely issues being present or even having the wrong PPE can easily end up in the wrong hands and have some serious consequences.

As a result, it’s not enough for a photographer to think: “oh it is just an internal event so let’s just get some nice shots of everyone having fun” we have to treat all events with an eye for attention to detail.

Yes it is all about staff having fun, but the clients brand equity and values must be reflected in every shot so how are the staff in your images having fun and is the behaviour acceptable, are the images showing safe behaviour with appropriate PPE or other procedures being followed despite the team having fun. Is there branding in the shots, are staff presented in clean cut fashion if that is important to the brand. All these factors and more have to be taken into account to produce a set of images that not only capture a great fun day out for the team, reflect the photographers style, creativity and quality but also provide real marketing image value for the client.

Andy