A JOB THAT'S OUT OF THIS WORLD: Brisbane Product Photography

A JOB THAT'S OUT OF THIS WORLD: Brisbane Product Photography

Every now and then along comes a job that is simply out of this world…. When we got a call from PFi in Darra to help them out with a commercial product photography project we suddenly realised that this would be one of them…. Quite literally!!!

You see PFi is a bit special…. Amongst lots of other things, this Darra-based company make rocket engines, work with organisations such as NASA and Northrop Grumman and are about to revolutionise STEM (Science, Technology, Engineering, and Mathematics) teaching across the world… and maybe a bit beyond.

Moreover they are about to become the only Australian company to export an Australian designed and constructed rocket engine.

The reason they called us was to help them with a project they are undertaking with their new business partners, Northrop Grumman, around an ingenious, desktop rocket engine designed and built by PFi’s General Manager of Defence and Aerospace Projects, Nick Green.

What is so ingenious about this new rocket is that it is designed to be built and fired by school children and their STEM or science teachers making rocket science understandable along the way.

Now Northrop Grumman, one of the biggest players in the world aerospace and defence industry, has thrown its weight behind PFi and the two are now planning to distribute the STEM rocket to schools around the global, helping to shape the next generation of Rocket Scientists and engineers.

PFi called LP Commercial Photography in to create professional photography for joint marketing material for PFi and Northrop Grumman. The job entailed two photoshoots. The first a set of product images showing the unit in various stages of construction, followed by a second commercial lifestyle photoshoot with students at Sheldon College using and interacting with the STEM rocket. Sheldon is a forward-thinking school near Brisbane which is already planning to prepare their student body for the latest stage in the Space Race by building Space Academy.

With Australia looking to become more of a player in the Space industry through the ongoing work of the Australian Space Agency, companies like PFi will be setting the standard and leading the way.

Personally, it was an absolute joy to be involved in this project and spend time chatting to Nick about his passion. Born the year before the first moon landing, space travel has always been a major interest of mine. As a child, the ceiling of my bedroom was covered in Space Shuttle wallpaper and the last thing I saw each night before closing my eyes was the stars above me with a multitude of space shuttles blasting through the cosmos. 

Airfix models of the Saturn 5 rocket and the lunar lander were on my bookshelf and Space 1999 was simply the best TV show ever made to my mind. Then as a young man in my 20’s visiting Cape Canaveral and the Kennedy Space Centre and actually seeing a space shuttle ready for launch (albeit through a massive pair of binoculars LOL) is a memory that stays with me to this day nearly 30 years later.

Knowing that there are companies like PFi right on our doorsteps here in Brisbane, helping mankind to push the boundaries and to get the chance to play even the tiniest role in that, just puts a great big grin on my face.

Andy

Capturing A Versatile & Creative Commercial Advertising Campaign Photoshoot for Active Wear Brand, bluerg (Copy)

Capturing A Versatile & Creative Commercial Advertising Campaign Photoshoot for Active Wear Brand, bluerg

OUR CLIENT

At the end of 2019, we got to work with the up and coming fitness wear brand bluerg, as an Australian company devoted to developing more evolved products for women. 

In particular, they aim to support those who are embracing and developing their strength and functional abilities.  This might mean changes to their body, including your upper body shape and size. 

They are personalised with their brand with a unique sizing approach and their purpose is to provide you with more control over the fit, comfort and functionality of your apparel. They are also giving back to others with their long term vision to allocate a portion of profits to sponsoring and advocating for girls and women in sport.

THE BRIEF

LP Commercial Photography Brisbane were commissioned by bluerg for a full day commercial advertising photoshoot to capture a variety of imagery for social, web and advertising for the brand’s launch. bluerg have two collections; Move & Rest - Move being more of a crossfit, gym or athlete targeted product - and Rest being more of a relaxed, bed, around the house comfort product.

In order to portray the two styles, we split the day into three themes - gym imagery, house/relaxed imagery and product photography for shopify. We created a variety of lifestyle imagery that bluerg could use in their new campaigns, on their website banners, product information sites and social media.

Our final selection of images were all provided in full crop, high resolution sizing, as well as a second copy for website and social use sized correctly and cropped for their intended use.

See the result of our commercial photography campaign below. They are now live and you can check out their website here: https://bluerg.com.au/

LIFESTYLE BANNERS FOR WEBSITE USE

Purposely shot images to be used for website banners, therefore a more panoramic style image that coule display the product but also the scene.

COLLECTION BANNERS FOR WEBSITE USE

Purposely shot images to be used for website collection banners to help draw in potential clients for purchasing the product. These were shot for a 4:3 ratio.

PERSONALISED SIZING GUIDE FOR WEBSITE USE

We captured this great group image of all the ladies to be used on the sizing page of the website and to show real life women wearing the brand in different sizes.

SQUARE CROPS FOR SHOPIFY PRODUCT STORE

We photographed the whole range as clean product photography shots to be used on the website for selling the product.

SQUARE & RECTANGLE CROPS FOR SOCIAL MEDIA USE AND WEBSITE PRODUCT SHOTS

We created a set of images in square & rectangle crop to be used for social media & product features on the website.

Brisbane Commercial Photography | Brisbane Advertising Photography | Brisbane Corporate Photography | Brisbane Advertising Campaign

A JOB THAT'S OUT OF THIS WORLD: Brisbane Product Photography (Copy) (Copy)

Every now and then along comes a job that is simply out of this world…. When we got a call from PFi in Darra to help them out with a commercial product photography project we suddenly realised that this would be one of them…. Quite literally!!!

You see PFi is a bit special…. Amongst lots of other things, this Darra-based company make rocket engines, work with organisations such as NASA and Northrop Grumman and are about to revolutionise STEM (Science, Technology, Engineering, and Mathematics) teaching across the world… and maybe a bit beyond.

Moreover they are about to become the only Australian company to export an Australian designed and constructed rocket engine.

The reason they called us was to help them with a project they are undertaking with their new business partners, Northrop Grumman, around an ingenious, desktop rocket engine designed and built by PFi’s General Manager of Defence and Aerospace Projects, Nick Green.

What is so ingenious about this new rocket is that it is designed to be built and fired by school children and their STEM or science teachers making rocket science understandable along the way.

Now Northrop Grumman, one of the biggest players in the world aerospace and defence industry, has thrown its weight behind PFi and the two are now planning to distribute the STEM rocket to schools around the global, helping to shape the next generation of Rocket Scientists and engineers.

PFi called LP Commercial Photography in to create professional photography for joint marketing material for PFi and Northrop Grumman. The job entailed two photoshoots. The first a set of product images showing the unit in various stages of construction, followed by a second commercial lifestyle photoshoot with students at Sheldon College using and interacting with the STEM rocket. Sheldon is a forward-thinking school near Brisbane which is already planning to prepare their student body for the latest stage in the Space Race by building Space Academy.

With Australia looking to become more of a player in the Space industry through the ongoing work of the Australian Space Agency, companies like PFi will be setting the standard and leading the way.

Personally, it was an absolute joy to be involved in this project and spend time chatting to Nick about his passion. Born the year before the first moon landing, space travel has always been a major interest of mine. As a child, the ceiling of my bedroom was covered in Space Shuttle wallpaper and the last thing I saw each night before closing my eyes was the stars above me with a multitude of space shuttles blasting through the cosmos. 

Airfix models of the Saturn 5 rocket and the lunar lander were on my bookshelf and Space 1999 was simply the best TV show ever made to my mind. Then as a young man in my 20’s visiting Cape Canaveral and the Kennedy Space Centre and actually seeing a space shuttle ready for launch (albeit through a massive pair of binoculars LOL) is a memory that stays with me to this day nearly 30 years later.

Knowing that there are companies like PFi right on our doorsteps here in Brisbane, helping mankind to push the boundaries and to get the chance to play even the tiniest role in that, just puts a great big grin on my face.

Andy