Taking LOCAL Brisbane Business Innovation to the World, One Bike Rack at a Time
“The Team at LP Photography are Amazing! As one of the owners of Velo Pushbike Parking Solutions, I engaged LP Commercial to photograph and video our website build project. Which had some huge challenges to overcome. The level of passion that Em, Andy, Mel, and Colly bring to their work is amazing. Nothing was too difficult!! Overall the Team is very friendly, fun and responsive. Can’t wait to work together again guys! A++”
LP Commercial Photography & Videography recently worked on an exciting product project with Velo Pushbike Parking Solutions encapsulates what we love about collaborating with local businesses.
Velo is redefining the modern bike rack experience with intelligent design and robust quality, transforming the way we store our bikes all over the world.
Velo, designed by Cobra, is a Brisbane-based family business, and it’s all about innovation. In this case, that creativity was put to use designing unique, custom solutions for storing our two-wheeled modes of transport in ways that are easy, secure, and attractive, as well as a simple and easy to use range of accessories.
Their reach extends far beyond the sunshine state too – with orders rolling in from as far as London, having installed 300+ units in Bishopsgate London U.K.
Client Collaboration and Problem Solving
LP loved working alongside Velo in the studio and on location to showcase their whole range in action and as product imagery. Since some of the bike racks were too large to easily transport to a traditional studio, a solution needed to be devised. So, with true problem-solving gusto, Velo built a temporary studio right around the units at their factory!
Their bike racks are one a kind! The Arc can store 2 bikes per unit but stacked in a line next to each other they could hold hundreds as seen in one of your videos there is no limit to how many units you could stack next to each other.
A Cohesive Approach: Video & Stills
In opting for both stills and video, Velo ensured they had marketting material to cover all facets of the business, from social media to their website and beyond.
While stills were perfect for capturing the finer details such as the built-to-last craftsmanship and the sleek design, video provided an invaluable angle on how to use and the ease with which bikes can be stored using the racks.
The imagery was captured across three shoot sessions, in which we ensured a cohesive visual style at various locations.
Post-Production Power
In order to save time and cost for our client, human post-production and Ai was utilised to put the bike racks into realistic settings. By placing them digitally into parking environments as well as interiors, we provided a way for potential clients of Cobra to envision what the racks might look like on their own premises.
Meticulous details to correct scale and environment was key here, and in the end, the results speak for themselves.
If you have a product of project that needs a collaborative effort, consider LP and contact us today. We’ll do you up a custom quote, discuss strategies with you, and provide exactly the imagery you need for your business.
