Personalised Fitness Branding with F45 Mackay: Unique Content Creation for your business

IMAGERY

Grabbing the attention  of NEW and existing customers in an instant!

The imagery you use to market yourself will often be the first contact your potential customers will have with you and your brand. Those potential customers will draw lasting conclusions about you and your services/products from those images and since first impressions are lasting impressions, getting that introduction right is critical.

But to be truly impactful, those images must communicate and uphold your brand identity and core values immediately and at first glance. In a crowded marketplace identifying photographers who can achieve both stunning images and effectively communicate brand values is critical. Moving from ‘stock photography’ imagery to personalised lifestyle and commercial imagery for your business is the first step to improving your business branding.

In addition, creating strong imagery that promotes your core values and is customised to your business also creates great social media content that your existing customers will be proud to associate themselves with and will in turn share to their communities, extending the reach of your online and offline marketing tactics.

We worked with the team at F45 Mackay creating personalised fitness lifestyle imagery communicating their brand identity, culture and fun environment.

Owners Lee & Kim wanted to capture their trainers, members and the atmosphere of their business with ‘real-life’ imagery. After taking the time to get to know the brand and it’s values we set up a series of “staged” images and worked in a documentary style during live training sessions to create a set of images unique to f45 Mackay and to Lee and Kim. These are now an integral part of their social media, website and off-line marketing. See their images below.

Brisbane Commercial & Corporate Photographers, LP Commercial Photography, provide high quality & creative image led solutions through commercial photography & a 5 star customer service experience across Australia through our network of dedicated photography specialists. With over 35+ years of combined experience, owners & lead photographers Andy & Em guarantee a professional service & a fun experience for all their clients. 

We provide world class commercial and corporate photography that encapsulates brand identity & core values as well as copywriting for marketing & advertising across multiple industries & disciples including:

• Web & social media marketing

• Lifestyle marketing

• Media and editorial distribution

• Event coverage

• Branding

• Commercial portraiture

As well as being expert photographers, our two founding partners, Andy & Em, have first hand experience as brand guardians bringing a greater understanding of brand needs to our client work. Our team also spans the areas of copywriting, PR, marketing and design which means we can help you with all your business marketing communication needs. We believe our background in design and marketing-communications coupled with our skills as photographers makes us the ideal choice for any brand conscious organisation seeking imagery, and our clients agree…

Let us help you create personalised imagery for your business. Contact us on info@lpcommercial.photography, call 0415 562 045 or visit our website www.lpcommercial.photography for more information on our services.

Brisbane Commercial & Corporate Photography | Business Branding | Lifestyle Photography | F45 Mackay

Health, Wellness & Fitness Marketing Campaigns: Standing out in a Competitive Market with Customised Commercial Advertising & Marketing Imagery

Marketing Campaigns for Health, Wellness & Fitness Professionals: Standing out in a Competitive Market with Customised Commercial Advertising & Marketing Imagery

What’s the most attention grabbing thing when someone searches for you, your company or your product? 

IMAGERY

This is the first contact many people will have with you. Simply having well taken imagery is not enough. At a glance, those images must also communicate and uphold your brand identity and core values, whether that’s advertising campaign photography, social media content or printed marketing material. In a crowded marketplace, identifying photographers who can achieve both stunning images and effectively communicate brand values is critical.

Get it wrong, and the best case scenario is you will need to spend more money on more imagery, worst case scenario is the imagery could alienate your consumers and clientele and have a negative effect on your brand and bottom line. Too often, people buy photography purely on cost. Then find that the cheapest option only ends up costing far more in the long run. 

Brisbane Commercial & Corporate Photographers, LP Commercial Photography is different and our clients agree. We provide high quality & creative image led solutions through customised advertising & marketing photography. Over the past 4 years we’ve had the chance to work with some incredible health, fitness and wellness brands and individuals on unique marketing and advertising campaigns. Brands including: f45; AIPT (Australian Institute of Personal Trainers); and Bluerg as well as many nutritionist’s & health coaches and smaller fitness studios, gyms and clothing brands.

The reason why our clients love our work and the LP Commercial Photography experience, is because we create unique advertising campaign photography, social media content or printed marketing material aligning with the brands values, we make them feel at ease through our professional process and the imagery is delivered quickly and at a very professional standard.

We specialise in the health, wellness & fitness areas because we understand the industry. We know how to pose our clients and make them feel comfortable, we understand bodybuilding and fitness exercises and techniques and we are experts in lighting our subjects and clothing and that knowledge importantly allows both the client and models to feel at ease and enjoy the experience.

We are your trusted commercial and corporate photographers in Brisbane.

We get to know our clients like friends…. We deliver on client briefs everytime and then go that bit further further. We get really involved with the photoshoot, we help direct posing, we help style and we embody the brand like it’s our own.

Interested in working with us on your next marketing or advertising campaign? Send us an email at info@lpcommercial.photography or give Andy (0415 562 045) or Em (0423 082 039) call. We’d love to talk through how we can help you take your imagery to the next level. See more of our portfolio at www.lpcommercial.photography

See a behind the scenes vlog of our campaign photoshoot with f45 Ipswich below and examples of some of the health and fitness brands we have created imagery for on the right.

Andy & Em

Corporate Photography | Commercial Portraits | Event Photography | Food & Drink Photography | Architecture Photography | Product Photography | Campaign, Advertising & Marketing Photography | Videography | Timelapse