Personalised Fitness Branding with F45 Mackay: Unique Content Creation for your business

IMAGERY

Grabbing the attention  of NEW and existing customers in an instant!

The imagery you use to market yourself will often be the first contact your potential customers will have with you and your brand. Those potential customers will draw lasting conclusions about you and your services/products from those images and since first impressions are lasting impressions, getting that introduction right is critical.

But to be truly impactful, those images must communicate and uphold your brand identity and core values immediately and at first glance. In a crowded marketplace identifying photographers who can achieve both stunning images and effectively communicate brand values is critical. Moving from ‘stock photography’ imagery to personalised lifestyle and commercial imagery for your business is the first step to improving your business branding.

In addition, creating strong imagery that promotes your core values and is customised to your business also creates great social media content that your existing customers will be proud to associate themselves with and will in turn share to their communities, extending the reach of your online and offline marketing tactics.

We worked with the team at F45 Mackay creating personalised fitness lifestyle imagery communicating their brand identity, culture and fun environment.

Owners Lee & Kim wanted to capture their trainers, members and the atmosphere of their business with ‘real-life’ imagery. After taking the time to get to know the brand and it’s values we set up a series of “staged” images and worked in a documentary style during live training sessions to create a set of images unique to f45 Mackay and to Lee and Kim. These are now an integral part of their social media, website and off-line marketing. See their images below.

Brisbane Commercial & Corporate Photographers, LP Commercial Photography, provide high quality & creative image led solutions through commercial photography & a 5 star customer service experience across Australia through our network of dedicated photography specialists. With over 35+ years of combined experience, owners & lead photographers Andy & Em guarantee a professional service & a fun experience for all their clients. 

We provide world class commercial and corporate photography that encapsulates brand identity & core values as well as copywriting for marketing & advertising across multiple industries & disciples including:

• Web & social media marketing

• Lifestyle marketing

• Media and editorial distribution

• Event coverage

• Branding

• Commercial portraiture

As well as being expert photographers, our two founding partners, Andy & Em, have first hand experience as brand guardians bringing a greater understanding of brand needs to our client work. Our team also spans the areas of copywriting, PR, marketing and design which means we can help you with all your business marketing communication needs. We believe our background in design and marketing-communications coupled with our skills as photographers makes us the ideal choice for any brand conscious organisation seeking imagery, and our clients agree…

Let us help you create personalised imagery for your business. Contact us on info@lpcommercial.photography, call 0415 562 045 or visit our website www.lpcommercial.photography for more information on our services.

Brisbane Commercial & Corporate Photography | Business Branding | Lifestyle Photography | F45 Mackay

REAL Collaboration delivers REAL results for Fulton Hogan: Advertising & Marketing Campaign

Case Study: REAL Collaboration delivers REAL results for Clients Fulton Hogan

Concept:

LP Commercial Photography collaborated with Cross Copywriting & Creative to plan and create marketing and advertising imagery for a new marketing campaign for Fulton Hogan featuring their core values - combining the message that diversity = strength with Fulton Hogan's core people values - the REAL values

Message:

The REAL people of Fulton Hogan campaign was centred around the message that there is strength in diversity, which should be celebrated in all its forms

The Client:

Fulton Hogan Construction is a leading, fully integrated civil construction and maintenance business that has been building, maintaining and connecting the Asia Pacific Region for over 80 years. One of their key people values is known as the REAL values, which stand for Respect, Energy & Effort, Attitude and Leadership. Fulton Hogan’s REAL values are promoted company wide.

The business identified diversity as a key driver of their business and asked Cross Copywriting and Creative to conceptualise and deliver an internal campaign that would to put diversity front and centre and LP Commercial to create the imagery to align with this vision.

CC+C and LP Commercial collaborated their skills to successfully complete the project. CC+C presented a strategically sound creative concept that not only resonated with staff, but also had potential for a recruitment drive, to attract REAL people. We created professional, emotive imagery with their staff on site portraying those REAL people. The concept combined the message that diversity = strength with Fulton Hogan's core people values - the REAL values.

The Collaboration - Words from the client

LP Commercial Photography partnered with CC+C to deliver the marketing and advertising images for the HR campaign for Fulton Hogan Construction – the REAL People of Fulton Hogan.

Testimonial words from our collaborative client Philippa (CC+C)

“CC+C tasked LP Commercial Photography to capture eye-catching images that would drive home the strategic message that there is strength in diversity, emotive photos that drives home the benefits and beauty of strength in difference.

LP Commercial Photography added value to the overall campaign from the moment they were approached, investing themselves in the outcome of the project.

They guided the client and CC+C on the process involved in shooting a large number of laypeople on a live construction site. They were cognisant of the workplace health and safety requirements, attending a site induction before commencing the shoot on the day.

Andrew and Emily planned the shoot to minimise the impact of their presence on site. They selected an area on the site that would serve to produce enough variety in the shots themselves without impacting on the site itself. They saw in an active construction site how a piece of discarded metal or a temporary retaining wall would translate into beauty in photos.

The resulting images surpassed the expectations of the client who has already been in touch about a second shoot for a Fulton Hogan branding campaign.

The images were used in block mounted A1 posters to display in all FH offices around Australia and NZ. Flyers and post cards were also produced.

The posters were unveiled at the National Launch of the Diversity Strategy in an event in Qld attended by FH directors and board members from around the country.

Not only is everyone at Fulton Hogan who sees them extraordinarily impressed, but the project became the first in many collaborative efforts between CC+C and LP Commercial Photography.”

The two businesses have since partnered frequently on a variety of other successful projects. The relationship allows each creative professional to focus entirely on what they do best, trusting each other to do the same. The end result is always greater than the sum of its parts: Excellent Words and Perfect Picture that surpass client expectations every time.

Brisbane Commercial & Corporate Photography | Brisbane Advertising & Marketing Photography | Brisbane Marketing Campaign | Brisbane Copywriting

Health, Wellness & Fitness Marketing Campaigns: Standing out in a Competitive Market with Customised Commercial Advertising & Marketing Imagery

Marketing Campaigns for Health, Wellness & Fitness Professionals: Standing out in a Competitive Market with Customised Commercial Advertising & Marketing Imagery

What’s the most attention grabbing thing when someone searches for you, your company or your product? 

IMAGERY

This is the first contact many people will have with you. Simply having well taken imagery is not enough. At a glance, those images must also communicate and uphold your brand identity and core values, whether that’s advertising campaign photography, social media content or printed marketing material. In a crowded marketplace, identifying photographers who can achieve both stunning images and effectively communicate brand values is critical.

Get it wrong, and the best case scenario is you will need to spend more money on more imagery, worst case scenario is the imagery could alienate your consumers and clientele and have a negative effect on your brand and bottom line. Too often, people buy photography purely on cost. Then find that the cheapest option only ends up costing far more in the long run. 

Brisbane Commercial & Corporate Photographers, LP Commercial Photography is different and our clients agree. We provide high quality & creative image led solutions through customised advertising & marketing photography. Over the past 4 years we’ve had the chance to work with some incredible health, fitness and wellness brands and individuals on unique marketing and advertising campaigns. Brands including: f45; AIPT (Australian Institute of Personal Trainers); and Bluerg as well as many nutritionist’s & health coaches and smaller fitness studios, gyms and clothing brands.

The reason why our clients love our work and the LP Commercial Photography experience, is because we create unique advertising campaign photography, social media content or printed marketing material aligning with the brands values, we make them feel at ease through our professional process and the imagery is delivered quickly and at a very professional standard.

We specialise in the health, wellness & fitness areas because we understand the industry. We know how to pose our clients and make them feel comfortable, we understand bodybuilding and fitness exercises and techniques and we are experts in lighting our subjects and clothing and that knowledge importantly allows both the client and models to feel at ease and enjoy the experience.

We are your trusted commercial and corporate photographers in Brisbane.

We get to know our clients like friends…. We deliver on client briefs everytime and then go that bit further further. We get really involved with the photoshoot, we help direct posing, we help style and we embody the brand like it’s our own.

Interested in working with us on your next marketing or advertising campaign? Send us an email at info@lpcommercial.photography or give Andy (0415 562 045) or Em (0423 082 039) call. We’d love to talk through how we can help you take your imagery to the next level. See more of our portfolio at www.lpcommercial.photography

See a behind the scenes vlog of our campaign photoshoot with f45 Ipswich below and examples of some of the health and fitness brands we have created imagery for on the right.

Andy & Em

Corporate Photography | Commercial Portraits | Event Photography | Food & Drink Photography | Architecture Photography | Product Photography | Campaign, Advertising & Marketing Photography | Videography | Timelapse

BTS on a Porsche Race Car Driver Photoshoot for Helimods - Brisbane Commercial Lifestyle Photography

Take a handful of Porsche racing cars, add one of the Australia’s top young racing drivers, mix in one of our favourite clients, add a dash of outdoor studio lighting and sprinkle liberally with a brand new stunningly sharp canon lens and you have the recipe for one hell of a commercial lifestyle photoshoot.

Our friends at Helimods at Caloundra on the Sunshine Coast, commissioned LP Commercial Photography to capture a set of images celebrating not only the end of their first year as sponsors of a Porsche race team, but also celebrating team driver and Helimods intern, Harri Jones, being crowned Australian Champion in his first season.

We managed to get our timing just right for the photoshoot, with Harri juggling dates between testing his new cars for next season in Germany, travelling back to the Sunshine Coast and sitting his university exams. As our shoot date approached, the weather changed and on the day we were faced with dark and gloomy skies as we drove up from Brisbane to Helimod’s airport-based headquarters. As our late afternoon shoot time approached we were faced with only the mildest hint of a crack in the clouds for a sunset.

Rescheduling wasn’t an option, so out came the big strobes, taking our studio lights on set to create some dramatic images with a 4 light setup.

The week of the shoot, we were lucky enough to have Canon lend us one of their new 28-70 f2 lenses to try out on the EOS R mirrorless cameras we are slowly transitioning to. The lens was fantastic, sharp all the way through its aperture range and a had a really crisp fall off in focus at the wider end. Coupled to the EOS R it was a great combo to shoot with.

See LP Commercial Photography behind the scenes fun below of our afternoon with Helimods, as well as a few images of the finished product.

Brisbane Commercial Photography | Brisbane Corporate Photography | Brisbane Lifestyle Photography | Brisbane Advertising Photography